mobilecontentnews

Friday, February 23, 2007

Youth mobile market slow to adopt mobile Internet.

An article in The Times that indicates that young mobile users are not using mobile Internet as they were widely predicted to. From the article:

The average young customer spends €25 (£17) a month on their bill — about 20 per cent more than the €21 (£14) spent by the wider population — and the majority of additional spending after the monthly contract goes on text messages, ringtones, picture messages and television voting.

The growth of mobile internet use, by comparison, remains sluggish. More than half of respondents said that they never browsed the internet, and only 8 per cent said that they used it once a week or more. When it came to daily use, the figure dropped to 1 per cent.
A separate study by Q Research suggested only 3 per cent of young people aged 11 to 25 had downloaded music directly to their mobile phone, with the high cost of doing so the main dissuading factor. By comparison, two thirds of those aged 20 to 24 spend up to £10 a month on music downloads to their computer, and nearly half of those under 16 spend a similar amount.

0 Comments:

Post a Comment

<< Home