Coca Cola to launch Barcode Mobile Game

Dutch/Swedish company, OP3 has signed a deal with Coca Cola to run a ShotCode promotion on 40 million bottles of Sprite in Mexico. “Once scanned a Sprite trivia question is automatically presented. Answer this question correctly and you’ll instantly know if you’ve won one of millions of prizes. The prizes range from free pizzas at Dominos Pizza to DVD’s at Blockbuster Video. Every winner receives his/her prize instantly in the form of a jpeg image. This image is a digital coupon that contains a unique code to claim your prize, an innovative mechanism introduced in this campaign for the first time.”

For more in-depth look at ShotCode, click here.