Vodafone first to completely knock down “garden wall”.

Vodafone has embarked on a three year strategy that will see them fully integrate Vodafone Live! With its third party business providing wholesale services for content providers.

Vodafone is the first operator to fully merge its portal and third party teams. The strategy will see Vodafone Live! Opened up to third parties through advertising and directory placement. (NMA/)
(NMA/ 213.09.06/ p.15) (NMA/ 21.09.06/ p.11)