Women Leading the Way For Mobile Downloads

Research conducted by M:Metrics indicates that women are now leading the way in terms of downloading content for phones. From the article:
“The number of females consuming ringtones and games grew by 27 percent and 21 percent, respectively, year over year. Corresponding numbers for males were growth of 15.4 percent in males downloading ringtones and a decline of 11.3 percent in the number of males downloading games. Females now account for a clear majority, or 55 percent, of ringtone purchasers. While males still have a higher propensity to download games, the ratio of male to female game downloaders has dropped from 61 percent male in 2005 to 54 percent male in 2006.”

http://www.mmetrics.com/