Mobile Content and Services will be worth $150 billion by 2011.

From Moconews:

Informa Telecoms & Media has predicted that the global market for all mobile content and (non-voice) services will grow to $150 billion by 2011, reports Reuters. The analysts think that most of that will come from messaging, with SMS, MMS and IM generating more than $93 billion by 2011, up from $60 billion in 2006. Entertainment services (including games, music, TV, adult content and gambling) would grow to $38 billion by 2011 from around $18.8 billion in 2006, according to Informa. The mobile music share of this will fall from 40 percent last year to 36 percent in 2011. User-generated content and communities are forecast to be worth $13.2 billion by 2011. Also, Informa predicts that by 2011 just under half of all mobile subscribers worldwide (that’s more than a billion people) will use mobile browsing, facilitated by new offerings from operators such as T-Mobile’s Web n Walk and 3’s X-series services. Still, SMS will generate over half of the data revenues in 2011