Former Vodaphone director claims 70% of downloads is adult content

Former Vodafone Group’s director of global content development, Graeme Ferguson, gave a talk recently saying that adult content drives the mobile content market — “At Vodafone we denied this, but the fact is that 70% of downloads are of adult content.”He also gave some tips to small content producers: “Small producers with mobile content need to approach operators via content aggregators. Or, “Sell it to Yahoo instead. If you don’t have a big brand or marketing budget, the mobile user won’t find you.”

(source: http://www.moconews.net/_)