Mobile TV Revenue Surpasses Ringtones.

Vodafone – Mobile TV more successful than ringtones. Half of all Vodafone customers now subscribe to mobile TV. This sector looks set to continue growth with IMS Research forecasts that by the end of 2011, nearly half a billion people will be watching TV on their cellular handsets. Driven primarily by the adoption of broadcast-based services such as DVB-H, mobile digital TV will experience 50% year-on-year growth through 2010 (NMA/ 21.09.06/p.1)

(http://www.w2forum.com/i/446_Million_Watching_TV_on_Their_Cell_Phones_By_2011_IMS_Research)