Vodafone and Yahoo team up to launch targeted ads.

Yahoo to deliver sponsored ads to U.K. users. The companies said they expect to launch the mobile advertising service in the first half of next year. Under the agreement, users who agree to accept targeted display ads on their phones will also save on certain Vodafone services. According to the press release, this proposition “could extend to key Vodafone mobile assets including the Vodafone live! portal, games, television and picture messaging services.” Earlier this year Vodafone said it would consider offering customers free mobile TV, cheap calls, free mobile web browsing or free games and music downloads if they accept adverts.

Original Sources: http://www.moconews.net/, http://www.mobiletechnews.com/info/2006/11/14/125938.html