Yahoo Begin Beta Testing Mobille Advertising Platform

jgxglgkYahoo are currently beta testing a new advertising platform that will show both graphical banner ads and interactive sponsor messages that are specifically tailored to mobile devices.

The service is currently only available in the US, but the service is likely to expand into other countries.

Source: http://www.businessweek.com/technology/content/nov2006/tc20061107_512323.htm?chan=top+news_top+news+index_technology