US and European Mobile Phone Use

Recent research conducted by comScore indicates that Europeans are much more likely to use the web on their mobile phones than Americans. The research found 29 % of European Web users in Germany, France, Italy, UK & Spain regularly use their cell phones to access the Internet in comparison to just 19 % in US.

In the UK 24% of mobile phone users use the web on their mobile phones. Germany and Italy were top with 34% each.

In the USA, Google, MSN and Yahoo dominate the market having 74% mobile traffic. In Europe web portals don’t have anywhere near the same market share. The highest in Italy (34 %), followed by UK (31 %), Germany (29 %), Spain (28 %) & France (24 %).

The study also revealed that men are more likely to access the web through their cell phones than women. 55 % of mobile phone users that were surveyed were men.

The study also found that news websites were visited more often than commerce sites by mobile users.


Source: http://www.rncos.com/Blog/mobile.html