02 launch “made for mobile” videos

02 will become the first mobile operqator to release videos that were specifically made for mobile phones. Rather than use re-purposed video content, 02 feel that their “made for mobile” content is key and they are looking at increase their commitment with independent content producers. They hope that by using indpendant content producers, they can share the burden of production costs. Graeme Riddell, 02’ head of mobile content said,

“This may involve us commissioning content and providing joint funding to get ideas of the ground”

Source: (NMA 19/10/06/, page 11)