News Corp. to use mobile barcode technology

The News of the World have teamed up with NeoMedia Technologies Inc. to bring interactive content to its audience. The technology called “qode”, enables users to take a photograph of a barcode with their camera phone or enter keywords to be connected to Internet information on their mobile phones.

From the press release:

“Mike Anderson, managing director of News Group Newspapers for News Corp. said News of the World will use qode mainly to bring TV clips of English Premier League football (soccer) to its readers via their cell phones over the mobile Internet. He said qode technology could also be used by News of the World advertisers to offer readers discount vouchers, or additional product information via their handsets.”