Mobile TV Needs Time

Executives from ITV ON, Orange and Freemantle Media today said that to be commercially viable, mobile TV would need time to develop as a platform.Talking at the Next Gen TV conference in London, Nicholas Wheeler, managing director of mobile news service ITV ON said: "It's got to be allowed time to grow and we need to make the customer experience better." He said the platform needed to move away from "girls, gaming and gambling" content, to focus on content consumers actually wanted.

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