Encouraging findings for mobile TV in the UK

A new study released by GfK Technology (this article in Revolution has some information on the results) shows encouraging findings for mobile TV usage among users in the U.K.

Overall, the study found 70% of active subscribers are using the service at least once a week. However, the vast majority actually watch mobile TV for less than half an hour at any one time, and only 38% claim that the typical length of a viewing session is for more than 20 minutes.

Over half of the respondents (the study conducted 280 online interviews with users of mobile TV over the last three months) said they watched mobile TV for something to do during their downtime; 18% said they watched to catch favourite programs when they were away from their TV at home; and 10% said they wanted to catch a particular program on-the-fly. The three most popular forms of content on mobile TV are: News & Weather (65% watch often or sometimes), Sports (56% watch often or sometimes) and Music Videos (46% watch often or sometimes).

Source: moconews.net