UK mobile users tune into radio

From Moconews:

New figures from RAJAR (Radio Joint Audience Research Limited), an organization that operators the UK’s audience measurement system, reveal over half (55 percent) of the UK population now listens to the radio using a method other than a radio.

A few highlights:

• 11 percent of mobile phone users (3.9 million) use their phones to listen to radio content - a rise from 10 percent in Q3

• 25 percent of 15-24 age bracket listen to the radio on their mobile, up from 23 percent in Q3

• 2.1 million users (or 17 percent) of mp3 player owners use their mp3 player to listen to downloaded podcasts, up from 15 percent in Q3

The complete presentation can be found here.