McDonalds and Sony BMG Announce Mobile Partnership.

Akoo and McDonald’s at Woodfield Mall today announced the launch of m-Venue™, a patent-pending entertainment and marketing platform that enables McDonald’s customers to search, select, and “activate” in-store digital content -- including music, music videos, and movie previews -- with their mobile phones or Internet-connected mobile devices.
m-Venue allows patrons to choose a wide variety of audio and video content from Sony BMG Music Entertainment, Universal Music Group, and Sony Pictures, among others, via text messaging (SMS), the mobile Internet, or a Wi-Fi-enabled laptop. Selections are performed on demand in designated multimedia zones within the restaurant or placed into a queue if another selection is already playing. For a limited time, the service is available at no cost to customers, compliments of participating McDonald’s locations.

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