NMA say SMS Marketing is not dead

According to a recent NMA article, SMS marketing is only just beginning to be fully realised as a marketing tool. While sending out untargeted SMS ads will probably result in people trusting a brand less, targeted SMS ads actually have a 3-8% response rate.

Gone are the days of buying a database from a third party, now companies are compiling their own databases of people who have decided to “opt-in”, meaning they have a market who are only too willing to have relevant messages sent to them. Whereas before SMS messages were often perceived as spam, with targeted SMS messages there now exists the potential to directly reach consumers who are interested in what a company has to offer.

Source (NMA 12/10/06 p.25)