Google Chief: Ad Supported Mobile Services Are The Future

Google’s CEO, Eric Schmidt, has said that in the future he believes mobile phones and mobile services will be free to users and will be supported by advertisements and sponsership.

According to this story: "Your mobile phone should be free...It just makes sense that subsidies should increase” as advertising rises on mobile phones. Schmidt says it enjoying early success in its strategy to win phone network allies in Japan, where TV viewing and shopping on phones is advanced...he did say his own company had no plans to directly give away phones itself, nor is he aware of any effort by partners such as phone makers Nokia or Motorola or mobile operators like Vodafone to make such a radical move.

Source: http://www.usatoday.com/tech/wireless/phones/2006-11-13-google-free-phones_x.htm?csp=34
http://www.moconews.net/entry/google-ceo-sees-ad-supported-mobile-phone-services