UK mobile users tune into radio

From Moconews:

New figures from RAJAR (Radio Joint Audience Research Limited), an organization that operators the UK’s audience measurement system, reveal over half (55 percent) of the UK population now listens to the radio using a method other than a radio.

A few highlights:

• 11 percent of mobile phone users (3.9 million) use their phones to listen to radio content - a rise from 10 percent in Q3

• 25 percent of 15-24 age bracket listen to the radio on their mobile, up from 23 percent in Q3

• 2.1 million users (or 17 percent) of mp3 player owners use their mp3 player to listen to downloaded podcasts, up from 15 percent in Q3

The complete presentation can be found here.

UK mobile users tune into radio

From Moconews:

New figures from RAJAR (Radio Joint Audience Research Limited), an organization that operators the UK’s audience measurement system, reveal over half (55 percent) of the UK population now listens to the radio using a method other than a radio.

A few highlights:

• 11 percent of mobile phone users (3.9 million) use their phones to listen to radio content - a rise from 10 percent in Q3

• 25 percent of 15-24 age bracket listen to the radio on their mobile, up from 23 percent in Q3

• 2.1 million users (or 17 percent) of mp3 player owners use their mp3 player to listen to downloaded podcasts, up from 15 percent in Q3

The complete presentation can be found here.

Top 50 Mobile companies announced:

From Moconews Article:

Mobile operator O2 and Real Business Online, a major British business magazine, have joined with a panel of judges to review and rank the country’s top 50 firms. Leading the 50 to Watch in Mobile list is YoSpace, a YouTube-type company enabling mobile uses to create and share content.
The Top 10:

1) YoSpace 2)

2Ergo (Back-end specialist)

3) Piccochip (Fabless silicon designer)

4) Arieso (removes network blackspots)

5) Mobile Interactive Group (mobile consultancy)

6) Sponge Group (ran a mobile Win an iPod campaign for a snack food brand)

7) I-Play (mobile games company)

8) M-Spatial (local mobile search firm)

9) Volantis (mobile TV enabler)

10) Apertio (puts operators’/subscribers’ data in one place)

Click here for the full list of companies

Mobile Content and Services will be worth $150 billion by 2011.

From Moconews:

Informa Telecoms & Media has predicted that the global market for all mobile content and (non-voice) services will grow to $150 billion by 2011, reports Reuters. The analysts think that most of that will come from messaging, with SMS, MMS and IM generating more than $93 billion by 2011, up from $60 billion in 2006. Entertainment services (including games, music, TV, adult content and gambling) would grow to $38 billion by 2011 from around $18.8 billion in 2006, according to Informa. The mobile music share of this will fall from 40 percent last year to 36 percent in 2011. User-generated content and communities are forecast to be worth $13.2 billion by 2011. Also, Informa predicts that by 2011 just under half of all mobile subscribers worldwide (that’s more than a billion people) will use mobile browsing, facilitated by new offerings from operators such as T-Mobile’s Web n Walk and 3’s X-series services. Still, SMS will generate over half of the data revenues in 2011

UK users don’t pay for downloads

From Moconews:

The Guardian reports a new study into music downloads by Q Research found around 85 percent of users in the U.K. own MP3 players such as iPods, yet nearly half of them pay nothing for music downloads. The study surveyed 1,500 people between the ages of 11 and 25. Of paying users, one-third spend less than GBP5 ($9.70) on downloads per month.

Youth mobile market slow to adopt mobile Internet.

An article in The Times that indicates that young mobile users are not using mobile Internet as they were widely predicted to. From the article:

The average young customer spends €25 (£17) a month on their bill — about 20 per cent more than the €21 (£14) spent by the wider population — and the majority of additional spending after the monthly contract goes on text messages, ringtones, picture messages and television voting.

The growth of mobile internet use, by comparison, remains sluggish. More than half of respondents said that they never browsed the internet, and only 8 per cent said that they used it once a week or more. When it came to daily use, the figure dropped to 1 per cent.
A separate study by Q Research suggested only 3 per cent of young people aged 11 to 25 had downloaded music directly to their mobile phone, with the high cost of doing so the main dissuading factor. By comparison, two thirds of those aged 20 to 24 spend up to £10 a month on music downloads to their computer, and nearly half of those under 16 spend a similar amount.

Worldwide SMS revenues to hit $67bn

A report by Portio Research predicts a healthy future for SMS. From the press release:

Although the growth of SMS revenues will not be as aggressive as the growth of SMS volumes due to declining prices, by 2012 global SMS revenues are expected to reach 67bn USD, driven by 3.7 trillion messages. The report, ‘Mobile Messaging Futures 2007 – 2012’ outlines an exciting future for other mobile messaging technologies especially instant messaging and mobile e-mail amid continued strong worldwide subscriber growth.