SMS generates more revenue than advertising

French televison company, M6 has found that revenue generated by SMS voting on shows actually surpassed revenue generated via traditional advertising. The company encouraged audience members to text in to influence the outcome of shows and the SMS voting.

SMS voting has become an important revenue stream fro French televison, with revenues generating 100m Euros in 2005.
Link to the referring article.Original Post: http://blog.brandexperiencelab.org/experience_manifesto/2006/10/french_televisi.html